Sakib Ahmed
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Sakib Ahmed

About

Finance professional with experience across FP&A, product finance, and finance systems. Joined Coinbase's FP&A team in 2019 as one of its first members, scaling through a direct listing in 2021. I bring a product-minded orientation to finance — drawn to the systems, workflows, and infrastructure underneath the numbers.

Projects

P&L Forecast Model
A design concept for forecasting revenue, sales capacity, product-led growth, and expenses for a fictional software company.
The Earnings Library
Equity research-style reports for ten software companies. Ask Perplexity-style follow-ups with live answers generated by Claude.
Reorg Simulator
Make a reorg as easy as dragging and dropping departments. Scenario plan changes to your cost center hierarchy and see the impact in real time.
Vendor Expense Workflow Mockup
A workflow design concept for forecasting expenses.
P&L Tycoon
A text-based simulator game where you manage a small business's P&L. Somewhere between Zoo Tycoon and a Financial Model.
Selfscape
An AI-generated narrative portrait based on your Western zodiac, Chinese zodiac, Enneagram, and Myers-Briggs.

Writing

Can Your Budget Tell the AI Story?
A follow-up on narratability: budget frameworks need to be redesigned for a world where human labor and AI compute are interchangeable.
Why Storytelling Belongs at the Heart of Budget Design
The importance of narratability: the story your budget framework lets you tell determines whether it survives contact with reality.
The Measurement Paradox in Finance
Finance holds every other function accountable to metrics. Its own work is among the hardest to measure.
Budget Creep
How annual budgets create incentives for rational people to permanently inflate the company's cost base, one cycle at a time.
What Has to Be True Before AI Works in FP&A
The teams who get value from AI aren't the ones with the flashiest tools. They're the ones who got the boring stuff right first.
What AI-Native FP&A Actually Looks Like in an AI-Native Enterprise
When AI-native accounting closes the books in two days and your business partners have personal AI copilots, what happens to FP&A?
Lego Mindset vs. Woodworking Mindset
The difference between expecting things to snap together and doing the actual work of building.
The XY Problem
On wasting time solving your attempted solution instead of your actual problem.
Feedback is the Antagonist
On honing the skill of discernment.
The Prettier Station
Drawing on Rory Sutherland's psycho-logic, the Linear founders' obsession with speed, and a reflection on a trip to London.
Make Your Own World?
On LittleBigPlanet and whether AI can give everyone the means to make a game.
Stories Feel Like Understanding, But They Aren't
On the narrative fallacy and why our craving for stories leads us into our worst mistakes.